UPDATED 9/3/2020

Privacy Policy


Michter’s Distillery Privacy Notice

Michter’s Distillery LLC, its parent (Chatham Imports, Inc.) and affiliates (collectively, “Michter’s”) respect your concerns about privacy. This Privacy Notice describes the types of personal information we collect about you, how we may use your information, with whom we may share it, and the rights and choices available to you regarding our use of the information. This Privacy Notice also describes the measures we take to safeguard your personal information and how you can contact us for more information about our privacy practices.
This Privacy Notice applies to the personal information we obtain via your transactions and interactions with Michter’s, including through your use of our website, social media pages and other platforms that reference this Privacy Notice (“Online Channels”); your visits to our distillery/visitor center, and when you connect with us via telephone, at our events and through surveys (“Offline Channels”); and through our third-party sources, including advertising and social media networks (collectively, the “Channels”).

 

Information We Collect

 

Information We Obtain About You

 

We may obtain personal information about you through various Channels as described above. The types of personal information we obtain include:

 

  • Contact information (such as your name, email, postal address and telephone number);
  • payment information (such as name, billing and delivery address) and payment card details (such as card number, expiration date and security code);
  • online order history;
  • clickstream data and other information about your online activities (such as information about your devices, browsing actions and usage patterns, including across the Online Channels and third-party websites, that we obtain through the use of cookies and similar technologies); and
  • other personal information contained in content you submit to us.

 

Through the Online Channels, you may be able to place orders for products or services using methods of payment that are provided by third parties. Such options provided by third parties have separate privacy policies that govern the use of personal information collected by them.

 

Information We Obtain by Automated Means

 

When you interact with our Online Channels, we obtain certain information by automated means, such as cookies, web server logs, web beacons, and other technologies. A “cookie” is a small text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server.

 

We use these automated technologies to collect information about your devices, browsing actions, and usage patterns. The information we obtain in this manner may include your device IP address, identifiers associated with your devices, types of devices connected to our services, web browser characteristics, device characteristics, language preferences, referring/exit pages, clickstream data, and dates and times of website visits. These technologies help us (1) remember your information so you will not have to re-enter it; (2) track and understand how you use and interact with our products and services; (3) tailor the Online Channels around your preferences; (4) measure the usability of our Online Channels and the effectiveness of our communications; (5) provide customer support; and (6) otherwise manage and enhance our Online Channels.

 

Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. Please note, however, that without certain cookies you may not be able to use and enjoy all of the features of our Online Channels. For mobile devices, you can manage how your device and browser share certain device data by adjusting the privacy and security settings on your mobile device.

 

How We Use the Information We Collect

 

We may use the information we obtain about you to:

 

  • Provide our products and services to you;
  • provide technical support;
  • process and fulfill orders (including delivery) in connection with our products and keep you informed about the status of your order;
  • personalize your experience with the Online Channels;
  • communicate with you and provide customer support;
  • send you offers or other marketing, advertising or promotional materials on behalf of Michter’s;
  • perform analytics (including market and consumer research, trend analysis and financial analysis);
  • operate, evaluate, develop, manage and improve our business (including operating, administering, analyzing and improving our products; developing new products; managing and evaluating the effectiveness of our communications; performing accounting, auditing, billing reconciliation and collection activities and other internal functions);
  • protect against, identify and prevent fraud and other criminal activity, claims and other liabilities; and
  • comply with and enforce applicable legal requirements, relevant industry standards, contractual obligations and our policies.

 

We process your personal information for these purposes in order to perform our contracts with you, to comply with and enforce legal requirements to which we are subject and for the establishment, exercise or defense of legal claims. We also process your personal information in the pursuit of our legitimate interests as outlined above, such as to improve our business and protect against fraud. To the extent required by applicable law, we rely on your consent for certain forms of processing.

We also may use the information we collect about you in other ways for which we provide specific notice at the time of collection and obtain your consent if required by applicable law.

 

Third-Party Analytics Services

 

We use third-party web analytics services on our Online Channels, such as Google Analytics. The service providers that administer these services use automated technologies to collect data (such as IP addresses, cookies and other device identifiers) to evaluate use of our Online Channels. To learn more about Google Analytics and how to opt out, please visit https://policies.google.com/technologies/partner-sites.

 

Online Tracking and Interest-Based Advertising

 

Through our Online Channels, we may collect information about your online activities to provide you with advertising about products and services tailored to your interests. You may see our ads on other websites or mobile apps because we may participate in advertising networks. Ad networks allow us to target our messaging to users considering demographic data, users’ inferred interests and browsing context. These networks track users’ online activities over time by collecting information through automated means, including through the use of cookies, web server logs, web beacons and other similar technologies. The networks use this information to show ads that may be tailored to individuals’ interests, to track users’ browsers or devices across multiple websites, and to build a profile of users’ online browsing activities. The information our ad networks may collect includes data about users’ visits to websites that participate in the relevant ad networks, such as the pages or ads viewed and the actions taken on the websites. This data collection takes place both on our Online Channels and on third-party websites that participate in the ad networks. This process also helps us track the effectiveness of our marketing efforts. Our Online Channels are not designed to respond to “do not track” signals received from browsers. To learn how to opt out of ad network interest-based advertising please visit: https://aboutads.info/choices, https://www.networkadvertising.org/choices/, and https://preferences-mgr.truste.com/.

 

Information Sharing

 

We take your privacy very seriously, and we do not sell, rent or otherwise disclose personal information we obtain about you in connection with the Online Channels, except as described in this Privacy Notice. We may share your personal information with our affiliates for the purposes described in this Privacy Notice. We also may share your personal information with service providers who perform services on our behalf for the purposes described in this Privacy Notice. We do not authorize our service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. Examples of these service providers include entities that facilitate payment card processing, order fulfillment and provide marketing services.

 

In addition, we may disclose information about you: (1) if we are required to do so by law or legal process (such as a court order or subpoena); (2) in response to requests by government agencies (such as law enforcement authorities); (3) to establish, exercise or defend our legal rights; (4) when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss; (5) in connection with an investigation of suspected or actual illegal activity; or (6) otherwise with your consent. We also reserve the right to transfer personal information we have about you in the event we sell or transfer (or contemplate the sale or transfer of) all or a portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganization, divestiture, dissolution or liquidation).

 

Data Transfers

We may transfer your personal information to countries outside of the country in which the information originally was collected. Those countries may not have the same data protection laws as the country in which you initially provided the information. When we transfer your information to other countries, we will implement appropriate safeguards to help ensure that we protect that information as described in this Privacy Notice and in accordance with applicable law.

 

Your Rights and Choices

We offer you certain choices in connection with the personal information we obtain about you. To update your preferences, stop receiving emails or submit a request, please contact us as specified in the How to Contact Us section of this Privacy Notice.

 

To the extent provided by the law of your jurisdiction, you may request access to the personal information we maintain about you or request that we correct, update, amend or delete your information, or that we restrict the processing of such information by contacting us as specified in the How to Contact Us section of this Privacy Notice.

 

Subject to applicable law, you also may have the right to receive, in a structured, commonly used and machine-readable format, the personal information that you provided to us about you, with your consent or based on a contract to which you are party. You also have the right to have this information transmitted to another company, where it is technically feasible. You may lodge a complaint with the data protection authority in your country if you are not satisfied with our responses.

 

Where provided by law, you may withdraw any consent you previously provided to us or object at any time on legitimate grounds to the processing of your personal information, and we will apply your preferences going forward. This will not affect the lawfulness of our use of your information based on your consent before its withdrawal.

 

Other Online Services and Third-Party Features

 

Our Online Channels may provide links to other online services for your convenience and information, and may include third-party features such as apps, tools, payment services, widgets and plug-ins (e.g., Facebook, Twitter and Instagram buttons). These online services and third-party features may operate independently from us. The privacy practices of the relevant third parties, including details on the information they may collect about you, is subject to the privacy statements of these parties, which we strongly suggest you review. To the extent any linked online services or third-party features are not owned or controlled by us, Michter’s is not responsible for these third parties’ information practices.

 

How We Protect Personal Information

 

We maintain administrative, technical and physical safeguards designed to protect personal information against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.

 

How We Retain Personal Information

 

To the extent permitted by applicable law, we typically retain personal information we collect about you for as long as it is needed (1) for the purposes for which we collected it and in accordance with the terms of this Privacy Notice, which generally means that we will keep personal information for the duration of our relationship with you; (2) to take into account applicable statute of limitation periods and comply with mandatory applicable laws; or (3) for legitimate business purposes to the extent permitted by applicable law. As described in the Your Rights and Choices section of this Privacy Notice, to the extent provided by the law of your jurisdiction, you may request that we delete your information or restrict the processing of such information by contacting us as indicated below.

 

Legal Purchase Age and Minors’ Personal Information

 

The Online Channels are directed toward a general audience of legal age to purchase alcohol. Michter’s does not knowingly collect or use information from individuals under 21 (or other relevant legal age based on applicable law) obtained through the Online Channels. If we become aware that we have collected personal information from an individual under the age of 21 (or other relevant legal age based on applicable law), we will promptly delete the information from our records. If you believe that an individual under the legal purchase age may have provided us with personal information, please contact us as specified in the How to Contact Us section of this Privacy Notice.

 

Updates to Our Privacy Notice

 

This Privacy Notice may be updated periodically and without prior notice to you to reflect changes in our personal information practices. If we make a change, we will modify the “Effective Date” at the top of this page so you can see if this Privacy Notice has changed since the last time you viewed it. If we make a significant change to our privacy practices, we will update you by posting a notice on the Online Channels, by email or through other reasonable means.

 

How to Contact Us

 

The entity responsible for the collection and use of your personal information is Michter’s unless otherwise indicated.

 

If you have any questions or concerns regarding this Privacy Notice, please contact us by email at info@michters.com. You also may write to us at:

 

Michter’s Distillery LLC
2351 New Millennium Drive
Louisville, KY 40216
Attention: Accounting

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